Reclaim 10-20+ Hours Every Week Without Sacrificing Success.
For successful founders who refuse to become
unstoppable in business and invisible at home.
"We added $500K in backend revenue... working 12 fewer hrs/week." - Michael S.
George Rivera is the leading voice for founders
who refuse to trade their life for their business.
You built this business to give your family freedom... So why does it feel like it's taken yours away?
Most founders are taught success requires sacrifice.
To work harder, be everywhere, and do everything.
And it's worked. On paper, you're winning every day.
Yet somewhere between company time and your kitchen table, you realize it all runs through you.
Introducing The Buy Back Time Formula
The $200 million solution that grew into a global movement
George Rivera
Founder of the Buy Back Time Formula
Before launching the Buy Back Time Formula, George Rivera built and scaled multiple 7 and 8-figure businesses, including a $200M+ brand.
But growth was costing him something far greater: The moments he was missing that money can't buy.
This realization forced him to rebuild everything and led him to develop the Buy Back Time Formula.
Today, he helps founders create dependable leverage using the same systems he lives by so the business grows without them being the bottleneck.
His work has impacted thousands and continues to grow its global impact through partnerships with top founders, thought leaders, and investors.
How Founders Begin Reclaiming Their Time
Buy Back Time Book
Get instant access to the book that has changed how thousands experience success in and out of the office.
18 Summers Roundtable
You only have 18 summers to share with your kids. Join others who are making the most of each one left.
Private Advisory
Partner with George to rebuild your business so you can scale without sacrificing what matters most.
Proudly Featured On Leading Podcasts
Don’t Miss Leo’s Games… The Wake-Up Call That Built Buy Back Time Formula
On the Sovereign Man Podcast, George Rivera shares the wake-up call that reshaped his life and leadership… two weeks before his father passed, he told him, “Don’t miss Leo’s games, I missed too many of yours.” George explains how that moment drove him to rebuild his business around outcome ownership and leverage so founders can reclaim 15-30+ hours per week and stay present for the moments that matter.
The $20M Breaking Point… And the Call That Changed Everything
On the Cup of Joe Maru Podcast, George Rivera shares how hitting $20M in revenue felt like “making it”… but behind the scenes he was miserable, overloaded, and close to walking away from the business. He explains the turning point that led him to rebuild around elimination, automation, and real delegation so the company could grow without him carrying everything. The conversation ties it back to the deeper why… buying back time to be present for family and build a legacy that outlives the money.
Buy Back Time Gets Addictive… And Here’s Why It Works
On the Next Level Income Show, George Rivera shares the origin of Buy Back Time Formula through his father’s absence, his dad’s final warning (“Don’t miss Leo’s games”), and how success can quietly become a self-made prison. He breaks down the practical shift… installing people who own outcomes, documenting SOPs (now faster with Loom + AI), and using automation so founders reclaim 10-20 hours a week and pass the “two-week vacation test.” The message is simple: start small, buy back a little time, and momentum becomes addictive.
Join Thousands Who've Won In Business & At Home
Real stories from founders who finally escaped the grind
"70-hour weeks to 25-hour weeks"
"George's system helped me go from 70-hour weeks to 25-hour weeks while doubling my revenue. The Freedom Audit alone saved me 15 hours in the first week." - Sarah K., Saas Founder
"We added $500K in profits"
"The systems inside Buy Back Time let me 3x my output while working fewer hours. We added $500K in profit this quarter and I’m actually present for dinner again." - Mike T., Ecom Owner
"Delegate without Fear"
"George's framework showed me how to delegate without fear. I stopped being the bottleneck and finally feel like the CEO of my company again." - Lisa R., Ecom Founder
"My business runs better without me"
"I was skeptical about 'buying back time' until I implemented George's Trifecta. Now my business runs better without me than it ever did with me micromanaging everything." - Randy M. Coaching
Ready To Join Them?
Is This The Right Fit?
This is for you if:
You are running a growing company
You manage a team or multiple teams
You want to scale without sacrificing time
You are done being the bottleneck
You want to reclaim time with your family
This is NOT for you if:
You are pre-revenue or just getting started
You are not responsible for others
You prefer to be involved in every decision
You are looking for quick tips or a miracle
You want to keep saying "5 more minutes"
The Hardest Truth For Founders To Face
Most founders eventually solve
the business problems.
They grow the company, build the
teams, and figure out the systems.
But there's one problem
no founder can solve later:
Time.
Your children will never be this age again.
The games you missed won't replay.
The dinners you skipped won't come back.
The years will pass whether
you showed up in them or not.
At some point, every founder has to decide.
Will your business keep
taking more of your life...
Or will it finally give you some of it back?
If you're ready to finally lead a company that grows without
costing you the life you built it for, it's time to make that future real.
© Copyright 2026, All Rights Reserved by George Rivera & Buy Back Time Formula