Helping Leaders Buy Back Time So They Don't Miss What's Truly Priceless.

Discover why hosts across the globe trust George Rivera to show their
audiences how to scale without sacrificing success or self-respect.

"We added $500K in backend revenue... working 12 fewer hrs/week." - Michael S.

George Rivera is the leading voice for founders who refuse to trade their life for their business.

Most founders are quietly
caged by their companies...

Give your audience the
skills to set themselves free.

His $200M business almost cost him everything...

After generating nearly half a billion in sales across multiple ventures, George realized he had built a life that looked like success… but felt like a trap.

On the outside, he had it all: the money, the team, the authority.

But success almost cost him what was truly priceless:

Quality time with his family...

The laughter and joy of his son Leo...

And the memories in life that are truly priceless...

Two weeks before his dad passed, George heard the words that changed everything:

“Don’t miss Leo’s games, I missed too many of yours.”

That moment forced him to rebuild everything from the ground up.

Today, he helps founders create dependable leverage so the business performs without the founder carrying everything.

In other words:

Less time in the office, more time with family and... more profit with less pressure!

Press Play & Make Sure Your Sound Is Up!

Experience for yourself why this message is resonating with founders, creators, and media outlets around the world!

Why Book George?

✅ He's built real businesses with tangible results

✅ Your audience leaves with tactical insights, clear systems, and valuable frameworks they can use immediately

✅ His message not only stays with you, it transforms the way you lead your business and your family forever

Perfect for:

✔️ Podcasts & Masterminds
✔️ Conferences & Private Communities
✔️ Newsletters & Email Features

Whether it’s a 20-minute interview or a full keynote, George brings a message of clarity, leverage, and personal transformation that lands every time.

His message resonates with overworked founders, high performers, and creators who feel like they’ve outgrown their own success.

Whether you run a podcast, newsletter, publication, or event... George can tailor the message to fit your audience with practical, inspiring, and highly actionable content.

About George Rivera:

George Rivera is the founder of Buy Back Time Formula, where he helps high-performing founders escape the bottleneck role and reclaim 15-30+ hours per week through better business design.

After building multiple 7-, 8-, and 9-figure ventures, including a $200M+ supplement brand, George hit a wall… success that still cost him family time.

Today he helps founders eliminate, automate, and delegate the right work so the business runs without them burning out. His core belief is simple… freedom comes from structure, not stamina.

Small Sample of Appearances

Don’t Miss Leo’s Games… The Wake-Up Call That Built Buy Back Time Formula

On the Sovereign Man Podcast, George Rivera shares the wake-up call that reshaped his life and leadership… two weeks before his father passed, he told him, “Don’t miss Leo’s games, I missed too many of yours.” George explains how that moment drove him to rebuild his business around outcome ownership and leverage so founders can reclaim 15-30+ hours per week and stay present for the moments that matter.

The $20M Breaking Point… And the Call That Changed Everything

On the Cup of Joe Maru Podcast, George Rivera shares how hitting $20M in revenue felt like “making it”… but behind the scenes he was miserable, overloaded, and close to walking away from the business. He explains the turning point that led him to rebuild around elimination, automation, and real delegation so the company could grow without him carrying everything. The conversation ties it back to the deeper why… buying back time to be present for family and build a legacy that outlives the money.

Buy Back Time Gets Addictive… And Here’s Why It Works

On the Next Level Income Show, George Rivera shares the origin of Buy Back Time Formula through his father’s absence, his dad’s final warning (“Don’t miss Leo’s games”), and how success can quietly become a self-made prison. He breaks down the practical shift… installing people who own outcomes, documenting SOPs (now faster with Loom + AI), and using automation so founders reclaim 10-20 hours a week and pass the “two-week vacation test.” The message is simple: start small, buy back a little time, and momentum becomes addictive.

Audience Reactions:

Real transformations that
prove the message works

"I had eliminated 18 hours of busywork"

"I used to be buried in 70-hour weeks. Two weeks into BBTF, I had eliminated 18 hours of busywork, delegated my inbox, and finally started building systems that don’t break when I’m offline."

- Jason T., Agency Founder

"I’m scaling faster, hiring smarter"

"This book flipped a switch. It wasn’t just tactics, it rewired how I think about time, leadership, and freedom. I’m scaling faster, hiring smarter, and finally feel in control again."

- Alicia R., Ecom CEO

"We added $500K in backend revenue"

"We added $500K in backend revenue after applying one idea from Chapter 8. And the wild part? I’m working 12 fewer hours a week than I was before."

- Michael S., Info Product Creator

Host Reactions:

Speaking Topics Available for Interviews & Events Include:

Buy Back 10-20 Hours a Week
Eliminate, automate, delegate…without losing control of growth.

The Two-Week Vacation Test
How to build a business that keeps running (and selling) when you disappear.

Stop Being the Bottleneck
Install outcome ownership, clear roles, and accountability so burnout becomes a thing of the past.

The Leverage Multiplier
Learn the three keys types of leverage (and how to multiply all three) to compound your success.

From Technician to Architect
The single identity shift that unlocks delegation, scale, and breathing room.

Father-First Success
How high performers win at business without losing the moments that matter at home.

Book George Rivera on His Calendar Below