Founder With Real-World Wins
Proven Market Demand
Backed by Coaches, Investors & Operators

Before launching the Buy Back Time Formula, George Rivera built and scaled multiple 7- and 8-figure businesses... including a supplement brand that surpassed $200M in sales, and a land investing company with deals across the country. He’s led teams, survived burnout, and navigated the pressure of building while raising a family.
Today, George is the founder of Buy Back Time Formula, a coaching movement helping overwhelmed entrepreneurs reclaim 10–20+ hours a week, install systems that scale, and build businesses that don’t own them. His work has impacted thousands through workshops, newsletters, and consulting... and continues to grow through partnerships with top founders, influencers, and investor groups.

"...profit improved, and my kids noticed first."
“...profit improved, and my kids noticed first. ‘Dad, you’re actually here, and you stay.”
- Vinnie Fisher, SiteTrust


"...profits actually increased"
“Within a month, my team was running meetings without me and profits actually increased. It felt like someone handed me the manual I’d been missing for 10 years.”
- William Huntington, Sales & Strategy


"...our biggest promo without me touching a single asset."
“My team ran our biggest promo without me touching a single asset.”
- Armando Alejandro, Capital Raise Expert & Direct Response Marketing


"I took my first two-week offline trip in years and the business kept compounding.."
“...working less than 30 hours per week without shrinking profit. I took my first two-week offline trip in years and the business kept compounding...”
- Stacy Kellams, Internet Marketer

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