Built a $200M Business. Then Rebuilt His Life.

After generating nearly half a billion in sales across multiple ventures, George realized he had built a business that looked like success… but felt like a trap.

Two weeks before his dad passed, George heard the words that changed everything:

“Don’t miss Leo’s games, I missed too many of yours.”

That moment forced a redesign… not more hustle… a better system.

Today, George helps founders install outcome ownership, operating cadence, and leverage so the business performs without the founder carrying everything.

Core belief… freedom comes from structure, not stamina.

30-SECOND INTRO FOR EVENT EMCEE

George Rivera is the founder of Buy Back Time Formula, where he helps high-performing founders escape the bottleneck role and reclaim 15-30+ hours per week through better business design. After building multiple 7-, 8-, and 9-figure ventures, including a $200M+ supplement brand, George hit a wall… success that was costing him family time. Today he helps founders eliminate, automate, and delegate the right work so the business runs without them burning out. His core belief is simple… freedom comes from structure, not stamina.

Audiences leave with a simple 3-part system they can implement immediately.

🎥 Watch the 2-Minute Speaker Reel
📎 Grab the media kit below (bios, topics, assets... all done for you)

🎬 Press Play & Watch George’s 2-Minute Media Overview:

Press Play & Make Sure Your Sound Is Up!

What your audience walks away with:

- Identify the single failure point that breaks first when the founder steps away

- Install ownership so decisions stop boomeranging back to the founder

- Apply eliminate… automate… delegate with ownership to buy back 10-20 hours per week

Watch The Speaker ReelLink Opens New Window

Featured by Founders & Operators

Trusted by Event Organizers, Coaches & Podcasters

Proven Results from High-Performers

Buy Back Time Formula™ isn’t just a framework... it’s a message resonating with founders, creators, and media outlets around the world.

George Rivera

Now you can share that story with your audience. Whether you're a podcast host, journalist, or conference organizer, we’ve made it easy to feature George Rivera and the Buy Back Time Formula™ movement. Download our press kit, browse speaking topics, and use our approved visuals and bios below.

Why Book George?

✅ Built real businesses… not theory

✅ Tactical and practical… your audience leaves with frameworks they can use

✅ Clear systems… the 2-Week Absence Test, the $10K/Hour Filter, outcome ownership

✅ A message that resonates with overworked founders who are winning on paper but losing time

Perfect for:
✔️ Conferences + Summits

✔️ Masterminds + Private Communities

✔️ Corporate leadership offsites

✔️ Founder/operator retreats

✔️ Workshops + team trainings

✔️ Private founder dinners

Whether it’s a 20-minute interview or a full keynote, George brings a message of clarity, leverage, and personal transformation that lands every time.

The message resonates with overworked founders, high performers, and creators who feel like they’ve outgrown their own success.

Whether you run a podcast, newsletter, publication, or event... George can tailor the message to fit your audience with practical, inspiring, and highly actionable content.

Keynotes and Workshops Available for Interviews & Events

These can be delivered as a 45-60 minute keynote or a 60-90 minute workshop:

Buy Back 10-20 Hours a Week
Eliminate, automate, delegate…without losing control of growth.

The Two-Week Vacation Test
How to build a business that keeps running (and selling) when you disappear.

Stop Being the Bottleneck
Install outcome ownership, clear roles, and accountability so everything doesn’t roll up to the founder.

The Leverage Multiplier
People leverage, systems leverage, AI leverage…how to stack all three.

From Technician to Architect
The identity shift that unlocks delegation, scale, and breathing room.

Father-First Success
How high performers win at business without losing the moments that matter at home.

Audience Reactions:

Real transformations that prove the message works

"I had eliminated 18 hours of busywork"

"I used to be buried in 70-hour weeks. Two weeks into BBTF, I had eliminated 18 hours of busywork, delegated my inbox, and finally started building systems that don’t break when I’m offline."

- Jason T., Agency Founder

"I’m scaling faster, hiring smarter"

"This book flipped a switch. It wasn’t just tactics, it rewired how I think about time, leadership, and freedom. I’m scaling faster, hiring smarter, and finally feel in control again."

- Alicia R., Ecom CEO

"We added $500K in backend revenue"

"We added $500K in backend revenue after applying one idea from Chapter 8. And the wild part? I’m working 12 fewer hours a week than I was before."

- Michael S., Info Product Creator

Podcast & Media Clips (Hear George’s Style)

Don’t Miss Leo’s Games… The Wake-Up Call That Built Buy Back Time Formula

On the Sovereign Man Podcast, George Rivera shares the wake-up call that reshaped his life and leadership… two weeks before his father passed, he told him, “Don’t miss Leo’s games, I missed too many of yours.” George explains how that moment drove him to rebuild his business around outcome ownership and leverage so founders can reclaim 15-30+ hours per week and stay present for the moments that matter.

The $20M Breaking Point… And the Call That Changed Everything

On the Cup of Joe Maru Podcast, George Rivera shares how hitting $20M in revenue felt like “making it”… but behind the scenes he was miserable, overloaded, and close to walking away from the business. He explains the turning point that led him to rebuild around elimination, automation, and real delegation so the company could grow without him carrying everything. The conversation ties it back to the deeper why… buying back time to be present for family and build a legacy that outlives the money.

Buy Back Time Gets Addictive… And Here’s Why It Works

On the Next Level Income Show, George Rivera shares the origin of Buy Back Time Formula through his father’s absence, his dad’s final warning (“Don’t miss Leo’s games”), and how success can quietly become a self-made prison. He breaks down the practical shift… installing people who own outcomes, documenting SOPs (now faster with Loom + AI), and using automation so founders reclaim 10-20 hours a week and pass the “two-week vacation test.” The message is simple: start small, buy back a little time, and momentum becomes addictive.

Frequently Asked Questions

Q: Who is this for?

A. This is for cash-rich, time-poor founders and leadership teams who are scaling fast, carrying too much personally, and feeling the cost at home. If your team still needs you to approve everything… this will hit.

Q: What formats do you offer (keynote, workshop, fireside)?

A: Keynote (45-60 minutes), workshop (60-90 minutes), or fireside/Q&A. I can tailor the format to your agenda and audience size.

Q: Can you customize for our audience?

A. Yes. I’ll ask a few quick questions about the room, the business stage, and what’s breaking right now… then I’ll tailor the examples and the “owner installs” so it lands.

Q: What will attendees walk away with?

A; A simple framework they can apply immediately:

The 3 time multipliers… eliminate, automate, delegate with ownership

A “2-Week Vacation Test” to identify what breaks first

A 15-minute weekly cadence to keep delegation from boomeranging back to the founder

Q: What are your AV requirements?

A: Basic: handheld or lav mic, and either HDMI to a screen or the ability to run a slide deck. If you want to record it, I’m good with that too.

Q: How do we book?

A: Use the booking link on this page or email [email protected]. Once we confirm fit, we’ll lock the date and logistics.

Q: Do you travel?

A: Yes. Virtual options are also available depending on the event.

- The 2-Week Absence Test… Can Your Business Run Without You?
- The $10K/Hour Filter… What Founders Should Actually Work On
- Technician to Architect… The Identity Shift That Buys Back Time
- Delegation That Works… How to Build Outcome Ownership
- Revenue Without the Grind, Grow Profits While Working Fewer Hours
- The Day Your Kid Stops Asking… And How to Fix It Before It’s Too Late

Book George Rivera on His Calendar Below